What do you get when you combine progressive socio-economic incentive with a vegetable? Well, of course, you get a Carrotmob! Popping up over 70 times in 20 countries around the world and with thousands of members, socially networked mobs of supporters are actively boosting local businesses who agree to make smarter choices for conservation and sustainability. In focusing their buying power, Carrotmob organizers get businesses to bid on certain actions like having an energy audit, switching to fair trade and local foods or services and equipment upgrades, changes that are a a win-win for the people involved and the biosphere. Join us to find out how consumer power is catching on.