What is Good Dirt Radio?
Good Dirt Radio is an environmental media organization that seeks out and shares inspiring stories told by people addressing environmental challenges affecting life on Earth. Through radio and web based media, these stories promote beneficial environmental ideas and actions that everyone can embrace. Good Dirt Radio envisions a world where empowered citizen action nurtures a healthy global environment.

Each story is produced as a five-minute audio program and reports resource- and energy-saving examples from around the country. The programs, part of our Weekly Wake Up Call series, are available as podcasts on our website to individuals, educational institutions, and radio stations – and are FREE to everyone.


What are Good Dirt Radio stories about?
With a current library of over 120 Weekly Wake Up Call programs–and more being produced each month–the reports spotlight average citizens as well as high profile environmentalists. The programs aim to educate and inspire citizens to get involved and take action for a healthy future. The story topics include food, nutrition, & gardens; environmental education; social organizations; lifestyle changes & new economies; energy efficiency, renewable energy & fossil fuel reduction; air quality, toxics & waste reduction; housing solutions; and travel & transportation. Stories like “Village Life” offer alternative housing options featuring Heartwood Co-housing in Bayfield; “Kids’ Gardens” promotes The Garden Project of Southwest Colorado; “Holistic Range Management” features James Ranch; and “Ecovestment,” “Critical Mass,” “Smart Shopping,” “Junk Food,” and “Fracked!” highlight the work of Durango-area leaders in their fields.

Where can I listen to Good Dirt Radio programs?

The Weekly Wake Up Call programs are currently aired weekly to over 200,000 listeners on these radio stations:
KSUT/91.3 FM Ignacio, CO – Sundays at 3pm and on Affiliate Stations KDNG, KUTE, KPGS, KUUT & KUSW
• KDUR/91.9 FM Durango, CO
 – 1st & 3rd Mondays at 6pm & 2nd & 4th Tuesdays at 7am
• KOTO/91.7 FM

Telluride, CO – Mondays at @ 8am
• KAFM/88.1 FM Grand Junction, CO – Weekdays at 4pm and 9pm
• KZMU/90.1 FM
Moab, UT – Tuesdays ay 7am (with Democracy Now)
• KBUT/90.3 FM
Crested Butte, CO
 – Saturdays at 1pm (with Wait Wait, Don’t Tell Me)
• KSJD/91.5 FM
Cortez, CO
 Twice monthly with local news at 8am
Our programs can be heard 24/7 on our website, www.gooddirtradio.org where podcasts can be downloaded via iTunes, subscribed to via RSS Feed, and heard on Stitcher; and online at durangoherald.com/section/News06.

What are Good Dirt Radio’s accomplishments?
• Since its founding in 2004, our volunteers and board members have produced over 120 free audio programs.
• Over 200 individuals and organizations located in nearly every state in the U.S. as well as a few from Europe have been interviewed for the stories.
• Received grants funds to upgrade our website and to hire Fort Lewis College students as environmental media interns with us during the 2013/14 academic year.
• We have received $40,000 from local and national foundations and contributors to fund our operations over time.
• Audio program distribution through the Durango Herald’s online newspaper – we are featured as a ‘Columnist.’

Where is Good Dirt Radio produced?
Good Dirt Radio is recorded at the all–solar recording studio, Cosmix Sound Studio, owned and operated by Gary Lewin. Board and staff meetings take place at the studio and organizational documents are kept on file there.

Who has recognized Good Dirt Radio’s work?
Our positive news reporting has been recognized by numerous elected officials and environmental advocates such as former U.S. Senator Gary Hart, Colorado State Senator Ellen Roberts, author and activist Paul Hawken, and zero-emission pioneer Gunter Pauli. See our website, www.gooddirtradio.org for full endorsements.
• 2008 – Good Dirt Radio received the eTown E-chievement Award celebrating those who are making a difference in their communities, and beyond.
• 2006 – Congressman Mark Udall commended Good Dirt Radio’s efforts from the floor of the U.S. House of Representatives.
• 2006 – Good Dirt Radio received the Wirth Chair Award for Excellence in Environmental Media through the University of Colorado at Denver, honoring the environmental achievements of former U.S. Senator Tim Wirth.

How is a Weekly Wake Up Call program created?
Our story crafters identify a relevant topic, research it, and find appropriate interviewees. They seek out individuals and organizations from across America engaged in positive actions to benefit the biosphere and conduct interviews over the phone, and occasionally in the studio. The interviews are edited for length but not for content. A story script is written using a format that begins by identifying an environmental problem, followed by the solutions employed by the interviewees. Stories focus on examples of educational and beneficial actions taken by interviewees combined with inspiring and encouraging language. Listeners are always urged to find issues they care about and to take action. After the script is written and edited, it is recorded by volunteer co-hosts, Tami Graham and Tom Bartels. More editing produces a final story ready to be posted on our website, www.gooddirtradio.org.

What is Good Dirt Radio’s annual operating budget?
The 2013 operating budget is $28,000 in cash with an additional $19,150 in value provided by volunteers through in-kind services. The organization currently operates with very low overhead due to the high level of volunteerism involved in producing the Weekly Wake Up Call programs, and the in-kind contribution of audio production facilities and office space. The largest expense goes to support the part-time Outreach Director. Our 2013 budget includes additional expenses for upgrading the website. Good Dirt Radio seeks grant funds from local and nationally based foundations, and contributions from individuals and businesses. Our goal is to increase the organizational budget to retain a part-time staff position, enabling the organization to increase its audience and its impact on listeners’ lives.

What are Good Dirt’s goals for the next few years?
The Board of Directors convened a strategic planning session in June 2013, where members agreed that Good Dirt Radio is at a pivotal point in its evolution. Numerous priorities and corresponding goals for the next 18 months are to:
1) Engage new audiences by implementing an enhanced distribution plan for the Weekly Wake Up Call that utilizes:
• strategies to target partnerships with current and potential story partners using student interns
• an upgraded website with more functionality and interactivity, ease of use and visual appeal.
• fee-based online program distribution marketplaces.
• traditional and online print media outlets to present story transcripts.
2) Build organizational capacity to:
• support a full-time Outreach Director position that oversees distribution and fundraising.
• apply for and receive 501(c)3 tax-exempt status from the federal government.
• hire story writers to increase the number of Weekly Wake Up Call programs.
3) Establish metrics to evaluate the impact of Weekly Wake Up Call programs on people’s behavior

Is Good Dirt Radio a not-for-profit organization?

Good Dirt Radio is recognized by the State of Colorado as a not-for-profit organization and operates under the fiscal sponsorship umbrella of San Juan Resource Conservation & Development Council, which is a federally designated non-profit organization. Good Dirt Radio receives tax-deductible financial contributions through San Juan Resource Conservation & Development Council. Good Dirt Radio is governed by Bylaws and its Board of Directors meets regularly to guide the organization and oversee fiscal management.

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